Canada’s second oldest magazine The Beaver will be getting a new name. In order to avoid confusion and SPAM filter exclusions, the new title will be Canada’s History.
According to Deborah Morrison, as reported on CBC.ca today, “Use of the word ‘beaver’ on the internet has taken on an identity that nobody could have perceived in 1920. And increasingly, if we put ‘The Beaver’ in a heading, we would be spam-filtered out.”
I wish I’d known all this before I paid for the subscription. Boy was I disappointed when it came in the mail.
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Eli
January 12, 2010 at 6:24 pm
That’s too funny!
I’m kinda bummed out about the name change though. I just learned (and I’m admitting it was from ‘Canadian History for Dummies’
about how important Beaver was to our history. We used it as a form of currency at one point, which I didn’t know.
Of course, when you think about it, in other Beaver-y ways, we still are.
Steve
January 12, 2010 at 6:55 pm
Strange. “Beavers For Dummies” makes no specific mention of the magazine.
Eli
January 24, 2010 at 4:05 pm
LoL. Too funny. That’s the next one on my list! Perhaps should have been my first.
Eli
February 7, 2010 at 1:30 pm
Had to pop by this post again and let you know that the magazines name change was featured on The Colbert Report this week. Funny stuff from this funny man. Check it out if you haven’t seen it yet.