Canada’s second oldest magazine The Beaver will be getting a new name. In order to avoid confusion and SPAM filter exclusions, the new title will be Canada’s History.
According to Deborah Morrison, as reported on CBC.ca today, “Use of the word ‘beaver’ on the internet has taken on an identity that nobody could have perceived in 1920. And increasingly, if we put ‘The Beaver’ in a heading, we would be spam-filtered out.”
I wish I’d known all this before I paid for the subscription. Boy was I disappointed when it came in the mail.
